Aventri
Senior Manager, User Experience
2017-Now
Responsible for:
- Design strategy
- Stakeholder workshops
- Client validation
- Concept development
- Recruitment of designers
Outputs:
- Design system
- Interaction and visual design
We rapidly developed a virtual feature that seamlessly integrated into the event management software. This allowed planners to either use our own virtual feature, with the benefits of harness all the activity data or use an external service of their choice such as zoom, webex etc.
The timeframe from concept to release was 3 months, which we achieved delivering a themeable platform to support a virtual or hybrid programme.
What I inherited
We had a registration module that included the ability to create an agenda of in-person sessions. To maximize speed to market we decided to expand this to support joining a session virtually. This would take advantage of all the permission settings and purchasing models of the regular registration flow.
The approach
We conducted some competitor research by looking at training videos, trying products, reading reviews and auditing features.
Competitor landscape
Stakeholder workshops
We needed to move quickly, and I designed a remote workshop with key stakeholders from different parts of the business (support, sales, development, pro-serve) to capture as many customer insights as possible and help identify import challenges HMW (how might we…) and the target user base.
Double diamond and scamps.
I pivoted the team to use Figma and opened up the sketching and ideation to the wider team. Within 3 days we explored many ideas until we narrowed down our concepts (double diamond) using feedback and iteration from the steering group.
Final designs
Features included, virtual lobby, virtual session( broadcast or collaborative, breakout rooms, recording management and backend screens for planners to configure.
This was a huge success with clients, delivered within 3 months from research to first release and allowed some events to pivot to virtual during the lockdown.
What I learned
Harnessing the wisdom of the global team really sped up what we could achieve. The remote workshops helped identify key challenges planners faced and provided a great foundation for our hypothesis which in turn informed our research and validation plan with event planners and attendees.